As we continue exploring how AI can fit into our workflows, we created a spec-commercial for the Toyota Yaris Cross, Ireland's best-selling family car.

The commercial was made using AI text-to-video generation.

It was written and directed/prompted by Traolach Risteárd Ó Murchú.

The technology illustrates the potential for concept-development and hints at what the future might hold for AI-use in commercials.